IWC Schaffhausen – PORTUGIESER Chronographe Rattrapante Edition «Boutique Munich»
CELEBRATES BOUTIQUE
OPENING IN THE HEART OF MUNICH
OPENING IN THE HEART OF MUNICH
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2017 – The Swiss watchmaking company IWC Schaffhausen celebrated the opening of its second German boutique with an exclusive event this evening. Around 200 specially invited guests flocked to the magnificent, recently renovated building at Residenzstraße 13, close to Munich’sopera house.
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Guests included well-known IWC brand ambassadors and celebrities such as actors Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze. To mark the occasion, IWC is unveiling thespecial-edition Portugieser Chronograph Rattrapante Edition “BoutiqueMunich”(Ref.IW371217). Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique.
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IWC Schaffhausen celebrated the opening of its boutique at Residenzstraße 13, Munich, on 28 June 2017. After a one-year construction phase of meticulously executed renovations, the historic building in the heart of Munich’s city centre is now shining like new. Inside, it features a modern boutique concept spanning two floors and a total area of around 226 square metres. With its soft beige hues and dark wooden accents, the IWC boutique furnishing scheme features a bar, a corner freplace and a seating area, creating a relaxed atmosphere that invites visitors to bask in the stylish surroundings.
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Approximately 200 hand-picked guests from the worlds of business, politics, art, media and Munich’s high society attended the grand opening at the invitation of Christoph Grainger-Herr (CEO of IWC Schaffhausen) and Henrik Ekdahl (IWC Managing Director Richemont Northern Europe). The red carpet was graced by celebrity watch enthusiasts and IWC Friends of the Brand Elyas M’Barek, Moritz Bleibtreu and Thomas Heinze.
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After the ceremonial ribbon had been cut, IWC CEO Christoph Grainger-Herr greeted the guests by saying: “In addition to Neuhausen and Bogenhausen, Munich now also has Schaffhausen. We are delighted that we have now made a small part of the Bavarian capital our own and flled a signifcant gap in our network with this extra-ordinary boutique.”
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The grand opening event centred on the new boutique and its very special location in the heart of Munich. It also focused on the watch Portugieser Chronograph Rattrapante Edition “Boutique Munich”. This special edition, which the Swiss watchmaking company launched exclusively to mark the boutique’s opening, is engraved with Munich’s Frauenkirche church on the back of its case. Its blue dial and red hands inspired the blue and red colour scheme used for the evening event.
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After the welcome speech, the guests had ample opportunity to explore the new boutique and immerse themselves in the world of IWC watches whilst enjoying a cocktail-style reception and attentive service. As well as serving drinks, bartender Rocco Tolomeo performed behind the bar, and the jazz band Monaco Swing Trio entertained guests with live background music.
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Each IWC watch has its own story – one that is deeply rooted in the company’s history that goes back almost 150 years. The product families take their inspiration from various sources, be they the legend of the universal genius Leonardo da Vinci, the history of early seafaring and fying, a fascination for diving or adventurous expeditions.
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This rich storytelling tradition is refected in IWC’s records and continues on the wrists of all those who own an IWC watch.
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TECHNICAL SPECIFICATIONS
Model: PORTUGIESER Chronographe Rattrapante Edition «Boutique Munich»
REF. IW371217
Limited to 250 watches
FEATURES
Mechanical double chronograph movement
– Stopwatch function with minutes and seconds
– Small hacking seconds
– Split-seconds hand for intermediate timing
Limited to 250 watches
MOVEMENT
IWC-manufactured calibre 76240
Frequency: 28,800 A/h | 4 Hz
Jewels: 31
Power reserve 44 h
Winding Automatic
Flyback chronograph
WATCH
Materials - Stainless-steel case
Diameter: 40.9 mm
Height: 12.3 mm
DIAL
Midnight Blue dial, with Arabic numeral
Small hacking seconds
Glass: Sapphire, convex, antireflective coating on both sides
Case-back ring, engraved with “IWC - “Special Edition – Munich” - ***/250“
Screw-in crown
Water-resistant: 3 bar
STRAP
Blue alligator leather strap.
Stainless-steel folding clasp
Limited Edition to only 250 pieces
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Press releases - 2017
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IWC Schaffhausen
Baumgartenstrasse 15 ·
CH-8201 Schaffhausen
Phone +41 (0)52 235 75 65 ·
Fax +41 (0)52 235 75 01 ·
Mobile +41 (0)79 957 72 52
E-mail info@iwc.com
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